In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.Kyle and Erik discuss:How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.Bridging the gap between online and offline experience.Reliance on discounts and sales isn't necessary to maintain brand value.The value of retail stores in enhancing the customer experience and building trust.Owning first-party data and moving away from relying on third-party pixels.Importance of understanding visitor identities for personalization and conversion optimization.Creative alternatives for engaging visitors and capturing data.Host: Erik ChristiansenGuest: Kyle BrucculeriJustunoGorjana

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