In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty. Andrew and Erik talk through:What exactly is "lifecycle marketing"?!How Email and SMS remain the top acquisition and retention channelsWhy retention is key to profitMaximizing what's right in front of youThe importance of social proof, risk reversal, and conversion optimizationUtilizing testing and optimizing strategies to improve conversion and retention ratesAligning leadership with agencies to improve customer retentionHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Andrew Christison - https://www.linkedin.com/in/andrewchristison/Justuno: https://www.justuno.com/Retencity: https://www.retencity.com/

Ver todos los episodios