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Listen "Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired"
Episode Synopsis
In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.Rita and Erik talk through:The importance of using data effectively, not just collecting it.Providing true value to customersMobile-first customer experience’s & the role of mobile appsChannel diversification & segmentation for prioritization and acquisitionNew mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brandHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Rita Zahir - https://www.linkedin.com/in/ritazahirJustuno - https://www.justuno.com/Awe Inspired - https://aweinspired.com/
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