ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Layer Two | Just Below The Surface: Getting Inside Their Head"
Episode Synopsis
You're not selling to who they are - you're selling to who they're trying to become. The gap between Current Self and Future Self is where all your most powerful messaging lives.What You'll Learn:The identity struggle happening in your person's mind.Why people resist what they actually want.How to speak to the tension between who they are and who they want to be.Next Step: Go deeper into their 3 AM thoughts in Layer 3.Ready to go deeper? The complete CONNECT Method takes this foundation 10x further. Learn more 👉 HERE.
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