In today's episode, Luke Budka, AI Director of Definition, discusses the use of Conversational AI in public relations and communications. He explains how his agency has integrated AI into their services and the benefits it brings to clients. Luke emphasizes the importance of understanding use cases and leveraging conversational AI to enhance tone of voice and communication strategies.
He also highlights the rapid advancements in AI technology and the potential for autonomous AI agents. Luke concludes by inviting brands to explore the possibilities of using conversational AI to differentiate their communication approach.
Takeaways

Conversational AI can be used to enhance public relations and communications strategies.
Understanding use cases and leveraging AI to enhance tone of voice is crucial.
Rapid advancements in AI technology are opening up new possibilities.
The future may involve the use of autonomous AI agents in communication.

Chapters

00:00 Introduction and Overview
01:31 The Impact of Generative AI on the Company
04:35 Initial Use of AI and its Evolution
06:17 The Excitement and Challenges of AI in the Industry
08:59 The Future of AI in Agencies and Businesses
11:35 The Human Dimension in AI Development
14:14 The Need for More Resources in AI Development
18:47 The Role of Humans in AI-Assisted Communication
21:58 The Impact of AI on Society and Government
23:59 The Future of Conversational AI in Communication
24:57 Using Conversational AI to Improve Communication Strategies
27:20 The Importance of Language and Tone of Voice in Conversational AI
29:06 Contact Information and Conclusion

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