Using feedback to shape your content strategy

26/06/2025 13 min Temporada 1 Episodio 32

Listen "Using feedback to shape your content strategy"

Episode Synopsis

In this episode of the Content Spark podcast, Helen discusses the importance of using feedback to shape content strategies for business owners. She emphasises that feedback can come in various forms, not just formal surveys, and highlights the significance of interpreting this feedback to create content that resonates with the audience. Helen provides practical tips on gathering feedback, analysing it, and using it to inform content decisions. She also addresses how to handle unexpected feedback and encourages listeners to view feedback as a valuable tool for improvement.Feedback is not just formal; it includes comments and reactions.Silence can be a form of feedback indicating content needs improvement.Gather feedback in one place for better analysis.Use feedback to identify patterns in audience engagement.Testing different content formats is essential for success.Don't take negative feedback personally; use it to improve.Engage with your audience to gather informal feedback.Repurpose successful content ideas across different formats.Feedback helps in creating content that resonates with the audience.Regularly audit your content strategy based on audience feedback.Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you. Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you! Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yoursto do with what you will! Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business. Download my FREE guide to help you create content withoutthe stress:⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠ Connect with meIf you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetailI would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!