In this episode of the Content Spark podcast, Helen discusses the concept of authenticity in the context of social media and personal branding. She explores the pressures of being authentic, the exhaustion it can cause, and the importance of setting boundaries to protect one's energy. Helen provides practical tips for engaging authentically without feeling drained, emphasizing the need for self-care and consistency in online presence.Authenticity doesn't mean oversharing every detail of your life.Being visible regularly can be exhausting if not managed well.Setting boundaries is essential to protect your energy.You can enjoy personal moments without turning them into content.Batch content creation for times when you feel energised.Share lessons from experiences after processing them.Use your own voice instead of a professional facade.Take breaks to recharge and avoid burnout.Your audience values genuineness over perfection.You can be visible without being available 24/7.Join in with my ⁠Five Day Instagram Stories challenge⁠ for only £20 - learn how brilliant Stories are for your reach andengagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you! Need one of my content power hours?Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will! Here’s your link to download my Content Vault Starter Kitto make a start on creating your own game-changing content vault for your business.If you’re struggling to stay consistent on social media, download my free checklist and nail showing up on the regular!Feeling overwhelmed by Instagram – my new, free guide, Instagram 101 – the ultimate checklist to avoid rookie mistakes, is the perfect solution! Click the linkto download it! Download my FREE guide to help you create content withoutthe stress:⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠Sign up for my weekly newsletter packed with lots of lush tips about social media for your business Connect with meIf you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetailI would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!

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