Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary devices can give your copy just the right amount of ‘oomph’. From non-cringeworthy metaphors to dad jokes that actually land, this episode has everything you need to know about spicing up your writing (without going overboard).What we yapped about:The 5 Cs of good copywritingWhy we swear by “clarity over cleverness”The importance of knowing your audience and what language they useWhen to sprinkle some personality in – and when to pull backWhy 3 is, in fact, a magic numberHonourable mentions:InnocentOatlyAir Asia campaignBook recommendations:Citizen Poet by Eavan BolandROPES Literary Journal by University of Galway MA studentsAn Irish Atlantic Rainforest: A Personal Journey into the Magic of Rewilding by Eoghan Daltun

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