You need to make money in your business. That's what it's all about, right? Yes, but if you want to make those sales, you need to attract the right audience to you. That means creating content that's about your audience and what they need, rather than making your content about you and your products or services. I know that's tough to do sometimes, but it's a necessity. In today's episode of the Stories in Small Business podcast, I'm sharing how to do that--and why you should. It's a short and sweet episode but you'll get the value you need and the resource that will help you get closer to the right content for your people. Mentioned in This Episode Ask Your Audience challenge Client Journey ebook

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