Fascinating story that started with a bike ride from the UK to Japan, creating videos in lockdown, and building a career that allows him to live the life he wants.I spoke with Adam Faulkner on his inspiring story.Key learnings He made the most of his circumstances, despite being in lockdown he built a bar, created cocktail drinks video, and landed his first major client He reiterated the importance of getting exposure in front of the righr people, and using his client’s brand name to add credibility to his offering His early success was actually a hindrance to his positioning, he was seen as a content creator in confectionery Hustled his way into new categories, one by one, leveraged the brand names and not the category. But reiterated the need for resilience and patience. There was a lot of no’s, before he landed a yes The importance of LinkedIn and how he uses it as an “outlet for his thoughts”. He likes to use his voice to help other freelancers He uses LinkedIn to not only share his thoughts, but to help with his mental health He doesn’t chase likes, he is more considered with being positioned as a thought leaderLinkedInWebsiteEmail

Ver todos los episodios