Consultancies are already being outplayed on LinkedIn and beyond - not because their expertise is weaker, but because they’re invisible on video.In this episode of The Consultancy Edge, I’m joined by John Wilson of Honest Video and Explainer to unpack exactly how consultancies can use video to build authority, shorten sales cycles, and stay top-of-mind with the right buyers.We cover everything from iPhone-level DIY to agency-produced thought leadership and explainer videos - plus how to stay consistent when you’re already flat out with client work.🎯 In this episode, you’ll learn:Why founder-led video is now a non-negotiable for ambitious consultanciesHow to turn your expertise into thought leadership content without overthinking itThe truth about production value vs just getting content outSimple setups for DIY video (Zoom, phone, lighting, audio) that still protect your brandHow to use webinars, podcasts and live sessions as content engines for monthsWhere different types of video belong in your marketing & sales funnelWhy consistency beats cinematic polish for winning trust and inbound opportunitiesHow to think about attribution when nobody is liking or commenting, but everyone is watchingThe smart way to use AI as a production helper, not as a content replacementAnd of course we wrap up with our signature segment: Snog, Marry, Avoid - John’s quick win, long-term keeper, and what to ditch right now in your video strategy.Send us a message

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