Most consultancies want to “use more tech,” but end up trapped in spreadsheets, scattered SaaS tools, and duct-taped automations that create more friction than they remove.In this episode of The Consultancy Edge, Matt Hodkinson sits down with Patrick Kelly-Weller, founder of Adapt Digital, to unpack what smart, practical digital evolution actually looks like for consultancy firms.Patrick shares the real difference between automation and AI, how to decide between off-the-shelf tools and bespoke solutions, and why so many consultancies slow themselves down by overcomplicating simple processes. He also talks about vibe-coding with AI, the hidden pitfalls of DIY tech builds, and what a modern consultancy website should really be doing.If you're thinking about productising your IP, tightening up delivery, or replacing your internal maze of spreadsheets and manual admin, this episode is a must-listen.Listen now and learn how to make work smoother, simpler, and far more scalable.Send us a message

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