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Sales. That word alone can bring discomfort, fear, even resistance. If you’ve ever felt uneasy about selling, worried about following up with potential clients, or struggled with the idea of sales feeling "pushy" or "sleazy," this episode is for you. I sat down with Jonathan Dugger to break down the biggest myths around selling and reframe it as aligned advocacy, a way to offer your services with integrity and confidence.
We explore: 

Why traditional sales tactics feel “icky” and how to shift your mindset

The difference between buying which we like to do, and being sold which is usually uncomfortable

How to sell in a way that feels aligned with your values and serves your clients

The power of language and how small shifts can make selling easier and more natural

The concept of advocacy related to sales and selling

How to examine your big assumption about selling 

Ways to eliminate the discomfort about sharing your offer hint: it’s not about you

The best way to end frustration in your sales process 

How to attract the right customers instead of chasing leads that don’t align

The worthiness doubts about delivering what you sell and how it shows up when you are making an offer

How to empower someone to make a good decision (for them) as part of your sales process


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