Listen "How To Measure Your Public Relations Efforts: A PR Masterclass with Industry Giant Gini Dietrich"
Episode Synopsis
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is the co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leader podcast. Links: Spin Sucks Facebook: @ArmentDietrich LinkedIn/Twitter: @GiniDietrich YouTube
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.