Today on the Connect Practice Track Grow podcast, we’re talking to Rena Smith. Rena is a Realtor for Roost Real Estate Co. on the Space Coast in Melbourne Florida. Rena started with us in Ohio helping her sister-in-law complete broker price opinions for us back in 2005. Later, she and her family relocated to Florida for her husband’s work. Rena earned her real estate license in Florida in 2015.Rena does it all. She is a property manager for both long-term rentals, several short term AirBNB rentals, and sales for her growing client base as well. Currently she is working on building an ocean front condominium sales business using a free download called The Space Coast Condo Guide.It’s all very exciting and I think you will learn a lot from Rena and her experience.SHOW HIGHLIGHTSThis podcast episode features Rena Smith, a successful realtor with 18 years of experience in the real estate industry.Rena shares her journey of how she moved from Ohio to Florida and navigated through her career in Roost Real Estate Company, highlighting the importance of strong relationships and strategic referrals.We discusses a collaborative project with marketing guru Dean Jackson - the Space Coast Condo Guide. The project aims to position Rena as the go-to resource for oceanfront condos in Florida.The Space Coast Condo Guide has seen significant success with hundreds of people downloading the guide and signing up for condo market updates.We discuss the success of the project and the impact of strategically targeted Facebook ads.In the final segment, Rena shares her lead generation and tracking strategies, comparing leads from the Space Coast Condo Guide to other platforms like Zillow.Rena explains her systematic approach to data tracking that helps her identify and focus on promising prospects.Despite the occasional stress and rejection, Rena emphasizes the workability of lead generation and building relationships in the real estate business.Half of the people who download the Space Coast Condo Guide are likely to buy something within the next 18 months.Rena's method of connecting with leads and prospects is explored, demonstrating a practical approach to fostering relationships and managing leads in the real estate industry.LINKS Join me on the  Connect Practice Track and Grow Podcast  Download your FREE copy of  Eight Success Mindsets Of The NEW Real Estate Professional and learn how to craft a career worth pursuing and a life worth living.  Visit  Career With ROOST and find out of ROOST Real Estate Co. is the new way forward you’ve been looking for. TRANSCRIPT(AI transcript provided as supporting material and may contain errors) Chris McAllisterHi all this is Chris McAllister with the Connect Practice Track and Grow podcast, where it's my job to make your real estate business better and your entire life easier. Today I'd like to introduce P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips. Learn More >>> The All Things Real Estate Resource Hub

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