ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Make it, don’t fake it! Talking Informed Innovation with Iain Preston"
Episode Synopsis
Alex and Pete talk to Iain “Preza” Preston, client whisperer and innovation guru, about how to actually innovate in big business, how to structure, focus and motivate innovation teams, why data is essential for the innovation process, and why making stuff beats faking stuff.
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