Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here.How to market your e-commerce storeKey takeaways from this episode include:Research your niche and what's happening in your industry before beginning any marketing. Use available analytical tools to help with this taskTrack all referral traffic, including traffic from social media and or affiliatesUse tools to identify competitor trafficReally good content is essential. Hire a writer if you don't a stellar writer in-house. Web content is your online salesperson!Use your blog to create targeted content marketing, although this can take time to boost SEOIf your website is new and you need leads set a budget for online advertising.Show notes:You can find Fernando on LinkedIn. Here's his recommended reading for this episode:Large study about Featured Snippetshttps://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/E-commerce Study free Ebook https://www.semrush.com/ebooks/ecommercetrends/Listen to part one with Kevin McCall on selecting e-commerce platforms.This episode is sponsored by Podmotion.co, a new podcast creation and promotion agency launching soon! Go to Podmotion.co for more details!Support the show (https://www.buymeacoffee.com/communicateinfluence)

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