This episode is sponsored by Podthreads - a new online clothing store for podcast fans!When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based media company whose mission is to help communities understand themselves better. Karen was a newspaper journalist; Mack was a software developer and blogger; they combined their talents and experience in 2016 to try to solve the problem of shrinking local media.In this episode, you’ll hear them outline the challenges facing local journalism, why a strong local media ecosystem is important, and what they’re trying to do about it. Here are some resources to add context to their conversation:What Killed The Newspaper? Google Or Facebook? Or…?Mind the Gaps: Quantifying the Decline of News Coverage in CanadaHere’s how some for-profit local news outlets are building subscriptionsThe media consumer’s dilemmaBusiness idea earns Taproot a LION Award nominationMack launched a podcast hosting service in 2006!Karen started the Alberta Podcast Network in 2017Taproot’s current podcasts: Speaking Municipally and Taproot Edmonton Presents: Igniting InnovationHow to support your local media startup and the ecosystem that nurtures it:Share your stuff: Put the indies on your news release list and keep them in mind for story pitches.Spread the word: Share what they publish and recommend them to others.Join or subscribe: If the outlet sells memberships or subscriptions, invest a little.Buy their services: If the outlet sells ads, sponsorships or other services, invest a little more.Wherever you are in the world, if you are interested in Spotlight or Taproot Publishing’s other B2B information services, contact [email protected]. If you are in Edmonton, see what Taproot Edmonton has to offer. You may be particularly interested in the Media Roundup.Support the show (https://www.buymeacoffee.com/communicateinfluence)

Ver todos los episodios