ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#005 - Google Admits to Inflating CPCs, Bard 2.0, Bing launched Connected TV ads"
Episode Synopsis
Topics covered:
Google’s Auto Apply Tab: Be careful with this one! Located on the ‘Recommendations’ tab Google will auto-apply certain things that are preset, like enabling search partners network and display network for search campaigns. Make sure you take a look at these settings before launching campaigns.
Google Testifies to Inflating CPCs: Google admits in court to inflating cost per clicks by 5% in order to meet revenue targets. We discussed how testing manual bidding vs smart bidding could be a nice tactic to save ad dollars and maintain performance.
Bard 2.0: We break down some of the key updates from the new release and our overall thoughts on SGE.
Microsoft Ads announces Connected TV ads on platform: You can now run Connected TV ads through Microsoft Ads. We discuss how this might impact programmatic DSP vendors.
5. Pay to appear on podcast: Steve goes on a rant! We talk about some shady stuff that happens in the industry. Spoiler alert: We don’t charge anything to appear on our podcast!
Google’s Auto Apply Tab: Be careful with this one! Located on the ‘Recommendations’ tab Google will auto-apply certain things that are preset, like enabling search partners network and display network for search campaigns. Make sure you take a look at these settings before launching campaigns.
Google Testifies to Inflating CPCs: Google admits in court to inflating cost per clicks by 5% in order to meet revenue targets. We discussed how testing manual bidding vs smart bidding could be a nice tactic to save ad dollars and maintain performance.
Bard 2.0: We break down some of the key updates from the new release and our overall thoughts on SGE.
Microsoft Ads announces Connected TV ads on platform: You can now run Connected TV ads through Microsoft Ads. We discuss how this might impact programmatic DSP vendors.
5. Pay to appear on podcast: Steve goes on a rant! We talk about some shady stuff that happens in the industry. Spoiler alert: We don’t charge anything to appear on our podcast!
More episodes of the podcast The Collective
#060 - Is AI Increasing your Energy Bills?
16/09/2025
#058 - We Tested OpenAI’s Operator Live
18/07/2025
#055 - SEO Experiments that Worked (Today)
13/06/2025
#054 - Is Gen AI Snake Oil?
06/06/2025
In God we trust