In this episode of The Collaborative Canvas by Ankesh Saxena, we dive deep with Sue Collin, Senior VP and Director of Qualitative Research, to explore her fascinating pivot from quantitative to qualitative research and how it has empowered her to serve her clients better. Sue walks us through the evolution of market research, from the foundational tools and techniques of the '80s and '90s to the seismic transformations brought about by digital technology, big data, and artificial intelligence. She shares how early industry rigor in sampling, statistical design, and training has shaped her approach to blending quant and qual insights for actionable business strategies today. We also discuss the challenges and opportunities brought by the rise of online consumer panels, asynchronous video tools, and AI-powered methodologies. Sue sheds light on how privacy regulations like HIPAA and GDPR have reshaped research methodologies and what lies ahead for the market research industry in the coming decade. What does the future hold? Sue predicts further collaboration between traditional agencies and tech innovators, a rise in blended methodologies, and the irreplaceable role of human EQ in a rapidly digitizing world. Join the Conversation! Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. Stay Connected: - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ 🎙️Guest - Sue Collin Linkedin - https://www.linkedin.com/in/susancollin/ 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/meetankeshsaxena/ 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ 📕The Research Pulse Wire Magazine - https://www.linkedin.com/company/trp-the-research-pulse-wire 📱Instagram - https://www.instagram.com/the_collaborative_canvas/ 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc Thank you for watching! 🚀

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