In this episode we speak with Jorge Canedo, creative director and founder of animation studio Ordinary Folk. From their formation in 2019, Ordinary Folk has stood out for their seamless integration of visuals and sound in their work. Jorge reveals their collaborative process with composers, sharing how early musical involvement and careful planning leads to stronger creative outcomes. He discusses their methodical approach to establishing creative direction, managing client relationships, and ensuring music remains an essential storytelling element rather than an afterthought. Jorge's story demonstrates how thoughtful communication and mutual trust between creative partners can elevate short-form content beyond typical corporate expectations to create truly compelling work. -- Ordinary Folk: www.ordinaryfolk.co Connect with us! [email protected] The Collab Collection is a project of Sanctus Audio. Find our sound design and music at sanctus.audio

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