The Cognitive Marketer

Por: Gee Ranasinha
The best B2B Marketing podcast of 2026! Behavioral Science and buyer psychology, cutting through the marketing noise with weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.
34 episodios disponibles

Latest episodes of the podcast The Cognitive Marketer

Price isn't simply a number. It's a feeling. 11/01/2026
We're prompt-engineering our way to mediocrity 04/01/2026
Charging off in the wrong direction 28/12/2025
Do you like pineapple on your pizza? 21/12/2025
If they've not heard of us, they won't buy from us 14/12/2025
We're either moving forward through action, or falling behind by inaction 07/12/2025
We're building websites backwards 30/11/2025
We're still trying to solve problems that no longer matter to buyers 23/11/2025
Buyers can't tell our messaging apart from our competitors. 16/11/2025
'Online Marketing' isn't 'Marketing Online'. 09/11/2025
Your business is competing with Apple 02/11/2025
Making our marketing a mirror for our customers 30/10/2025
We're selling customers the permission to want something 26/10/2025
Who's In Charge Of Your Marketing? It's Not Who You Think 23/10/2025
The 95:5 Rule. Marketing To People Who Don't Want To Buy (Yet). 19/10/2025
Strategy without story is busywork in a suit. 16/10/2025
Contrast persuades. Everything else is overhead. 12/10/2025
Brands don’t die from being disliked. They die from being ignored. 09/10/2025
Trying to solve new problems with old solutions 05/10/2025
'Marketing' isn't the same thing as 'Promotion' 02/10/2025
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