In this episode of The Climb with Kelsey, Kelsey hosts Ingvlid, an expert in sustainable business practices and website optimization, to discuss transforming your website from underperforming to a top-performing asset. Learn about the importance of Google rankings, securing dream clients, and making your website work for you. Ingvlid shares her journey from struggling with website visibility to achieving top rankings, and offers actionable insights on setting up effective websites, optimizing content for SEO, and driving more bookings through your site. Tune in to discover practical steps for improving your client journey and leveraging tools like Google Search Console and Google Business Profile to make informed decisions. Whether you’re a photography business owner looking to fine-tune your website or gain advanced SEO skills, this episode is packed with valuable tips!Her media page: ⁠https://ingvildkolnes.com/media/⁠ Her freebie page: ⁠https://ingvildkolnes.com/free-seo-workbook/#download⁠ Ingvlid Mentor Program https://ingvildkolnes.com/sustainable-photography-program/00:00 Introduction and Guest Welcome01:09 Guest's Journey into Website Development02:18 Transition to Mentoring and Coaching03:14 Importance of a Strong Website05:52 SEO and Blogging as Marketing Tools09:43 Understanding Google's Algorithm10:37 Linking Strategies for Better SEO15:46 Keyword Optimization Techniques22:37 User Journey and Website Structure27:13 Building Trust with Your Website Visitors27:25 Crafting an Engaging About Page27:54 Focusing on Client Needs29:28 Effective Use of Testimonials30:15 Optimizing Website Content30:43 Importance of Headlines and SEO35:02 Tracking Website Performance40:59 Improving Client Journey46:33 Google Business Profile and Reviews49:10 Common Myths About Websites and SEO54:56 Final Thoughts and Resources

Ver todos los episodios