21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson

The ClickZ Digital Marketing Podcast
29/06/2017 53 min
21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson

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Episode Synopsis

In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.

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