In Australia today, women still earn just 78 cents for every dollar a man earns, and yet, women are starting nearly half of all new businesses. The truth? If we're undervaluing our work, we're reinforcing the very pay gap we're trying to close. In this episode of The Clear Business Growth Show, I dig into the fears, myths, and shifts around pricing so you can finally charge with confidence and attract the right clients. We'll cover: Why discounting doesn't serve you or your clients The real reason raising your prices creates more space and better results How to simplify your offers so clients say "yes" with ease Why the right clients aren't scared off by higher prices—they're drawn to them The secret to anchoring your pricing in transformation, not time The takeaway: Raising your prices isn't about greed, it's about alignment, sustainability, and creating space for your best work. Discounting holds you back, but clarity and simplicity set you free. If you're ready to package your services into a compelling Signature Offer that makes sales easier and allows you to confidently raise your prices, book your Signature Offer Design Session today. In just 90 minutes, we'll repackage your services into a premium offer with a Signature Framework—and within three days, you'll receive your personalized 12-Month Clear Growth Game Plan. Book your session here. ✨ Coming up next week: We'll tackle the "confidence gap" that keeps so many service providers playing small. If you've been craving more confidence and clarity in how you show up, you won't want to miss this one. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email: [email protected]

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