You've probably heard it a thousand times: "Know your ideal client." "Get clear on your niche." And while that advice isn't wrong, it's not the whole story. Because you can know exactly who your ideal client is on paper, their age, coffee order, favourite podcasts, and still end up working with clients who drain your energy, stretch your boundaries, or make business feel heavier than it should. In this episode, I'm unpacking what really goes into attracting Great-Fit Clients... the ones who energise you, value your expertise, and make business feel light and fulfilling again.   🎧 Listen now to learn: How to identify and attract clients who feel good to work with. What boundaries signal to the right people (and how they filter out the wrong ones). Why redefining your "ideal client" as a great-fit partner changes everything about how you sell, serve, and grow. I also share my own behind-the-scenes story of what happened when I said "yes" to the wrong clients and how I turned things around by getting clear on what I wanted, how I worked best, and who my services were truly for. Because here's the truth: Attracting Great-Fit Clients isn't luck. It's a result of clarity, structure, and boundaries that make your business work for you, not the other way around.   Links mentioned in this episode: 👉 Register for my free live webinar From Scattered to Structured You'll learn how to create consistent months and sustainable growth without adding more to your plate. Inside, I'll walk you through my CLEAR Business Growth Framework, the foundation for building clarity, structure, and systems that support you and your business long-term. Register free at esthergretton.com/masterclass Thanks for listening, Esther Gretton Join the waitlist to my signature program: Get Clear & Grow. Instagram: @esther.gretton Email: [email protected]

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