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Listen "Becoming Revolutionary with Amy Parvaneh"
Episode Synopsis
On this episode of the Circuit of Success, host Brett Gilliland interviews Amy Parvaneh, a successful business owner and entrepreneur. Amy shares her experiences of starting her own business and her challenges, emphasizing the importance of developing technical skills and personal branding. She also talks about dealing with competition and anxiety and provides advice for people who don't enjoy networking. Tune in to learn how to break stereotypes and succeed in your career!
https://youtu.be/stbegXbLGOA
Speaker Brett Gilliland: Welcome to the Circuit of Success. I am your host, Brett Gilliland, and Damey, to Damien. Today, I've got Amy, Parvaneh with me. How you doing? Speaker Amy Parvaneh: I'm doing great. Speaker Brett Gilliland: Well, it's good to have you. I forgot to ask you where are you calling in from? What part of the country? Speaker Amy Parvaneh: Orange County, California. Speaker Brett Gilliland: Orange County. Beautiful. It's an awesome area. We were out in my wife and four kids. We were in LA, Santa Monica area, which I know is not Orange County, but out there in April. So it was a lot of fun. It's a cheap place to live, it looks like. Speaker Amy Parvaneh: Oh, very cheap. Yeah. Speaker Brett Gilliland: Yeah. It's like, goodness gracious. I'm like, this place is great. Was crazy. Yeah. With four Gilliland, my wife and I, you know, it's like you couldn't do anything for under a couple hundred dollars for, like, lunch. It was nuts. Speaker Amy Parvaneh: It's not New York though. At New York, I I bought one latte for ten dollars. I think I don't think I've ever seen anything like before? Or Speaker Brett Gilliland: Yeah. It was nuts. We the first night we got there, we got to our hotel, and I ordered a glass of wine for my wife, and I got an old fashioned, you know, been traveling and guy comes back. He's like, gotta be fifty seven dollars. I'm like, oh, alright. Welcome to welcome to California. So, anyway, We could chat about that all day, but you are the founder and CEO of Select Advisors Institute. You are big in the RIA space, which is what visionary wealth advisors were registered investment advisor. And you do outside CMO work. It's a chief marketing officer type work, and I know branding and sales helping firms across the country and referral a referral litics is another thing that you all do and Gilliland, so we'll talk about that throughout the podcast. But if you can, maybe just give us a little background, Amy, and what's made you the woman you are today. Speaker Amy Parvaneh: Yeah. Absolutely. Well, I started off my own career in finance and investment banking at Citi Group. I actually started my career on, the same week as 09:11. So talk about your upbringing, in your career, the two towers, crumble in front of me. So that was a very, very challenging, obviously, view to have as a, you know, off your career. But I was also the beginning of me falling in love with the financial industry. I've, first and foremost, always myself a lover of the industry of investments finance. But while I was in investment bank gave, I found I really love talking about corporate banking and, you know, M and A and mergers, you know, you know, P and L statements as much as I like working with specific individuals, individuals around their wealth and around their financial needs. So I went to business school, at Duke University, and I it was recruited by Goldman Sachs. Went through about twenty five rounds of interviews with them, did my internship there. And got a job in their private wealth management division in New York where their minimum account size was about ten million dollars. And this is when I was twenty six years old, knew Speaker Brett Gilliland: no one that even had a million dollars Speaker Amy Parvaneh: letter along that level. Wow. But one thing I did know was that I needed to succeed in that career because it was just such a amazing opportunity for me I was willing to do cup of noodles a mindset and just hustle, because I felt like it was kinda like, it's like, I felt like I didn't belong there, frankly, because I was, like, that was, like, a lot of like Parvaneh, you know, Yale. It grew up with a lot of wealth, and I was, like, well, don't have any of that. So that really was a great thing for me because I almost made me want to outshine everyone else. And so I was there at Goldman for about five and a half years there. While I was there, I broke a lot of records, as far as, you know, how fast I brought in clients, the type of clients I got front of. And I just fell in love with, like, the the finding of Speaker Brett Gilliland: the Sure. Speaker Amy Parvaneh: Like the finding the sourcing it, finding who's may just made well. How do I get in front of them? What do say to them. And they told me this is what you're supposed to say. This is the script. And I was like, if I say that within a year, I'm gonna get laid off. It's not really gonna work for me. So I really also embraced, honing in on your own language, what you could feel really comfortable saying, within the purview of a larger organization. So I I really enjoyed that. And I all along while I was at Goldman, I was like, I wanna be a business owner. You know, even though I know I'm like owning a book here, I don't feel like I will ever have that level of, you know, zero ceiling that a business owner has, where it's like, I if I work hard, I literally will, like, it's like one for Gilliland so I left to start my own business just found that I was expecting my own, my first baby. And so as you know, that's horrible timing. Went to join another large, established company that was Pymco, and at Pymco, it opened up my eyes to the entire world of RIA's. I went from a warehouse world to RIA's. At pimco, my job was to pretty myself to RIA's, be a consultant to them around Pymco strategies, but Speaker Brett Gilliland: Sure. Speaker Amy Parvaneh: Knowing me, I wasn't there passionate about talking about fake income as much as I was about, like, what is this? Where am I? Like, how is this three man shop managing five hundred million dollars? It seemed crazy to me that they would be wearing so many different hats. So in two thousand fourteen, even though I was expect like, I had my second child, I was like, this is it. I'm starting my business. Moved from New York to California, even Pymco, I was in the New York office. And, I basically started select advisers Institute. And my first, take on, you know, every business has different chapter. My first take on it was just to go help RIA sell. Teaching them how to go prospect. And then I would say, okay, when you go to this meeting, like, you know, over the next two weeks, do this, this, and this. So I would be their coach. And they would come back and not have done a lot of those things. So I realized pretty early on, I needed to actually do the work for them too, do the marketing work, take that on, So long story short short since two thousand fourteen, I basically built the infrastructure needed to be a replacement for an entire marketing division, that, you know, a, a Pymco or a Goldman or a Vanguard has. Like, you know, all the design all that those people, you know, one man or five man or twenty man shop, can't typically focus on those or or bring those in house. So we do a lot of that as an outsource. Speaker Brett Gilliland: A niche in the financial services market only. Right? That's that's all you work with. The financial advisors? Speaker Amy Parvaneh: Absolutely. Ninety percent of our clients are RIA's ten percent in the Wire House world, we do coaching for them. But, yeah, only financial advisors. Speaker Brett Gilliland: Yeah. So what we know that from a lens of what you work with and and how you do that there's obviously more people than just financial advisors and listen to this. There are a lot of financial advisors that listen. But, but let's so let's have that discussion today really around, kind of the way I would look at it is how do you how do you promote creativity? Right? I think a lot of people, whether you're an attorney less than this or a financial advisor accountant, whatever it may be, we wanna be creative. Right? We have creative minds, but we may not have the team to do it. And let's say they haven't met you yet. They haven't hired you and you your firm. How do you promote creativity in your world, and and time to promote creativity? Speaker Amy Parvaneh: Yeah. Yeah. That that's part of the reason I actually stopped being a financial advisor myself is because I feel like my right brain, the creative side is a lot more powerful than my left brain. So I think the first thing is everyone should admit to themselves which side am I on? Am I more creative or am I more the analytical, the numbers per and where people get into trouble is where they are the the numbers person. They they're very good at the money management. And the actual, you know, of leadership skills, but they want to somehow also do the creative side. Right? They wanna, like, get on to social media, for example, but social media isn't all about, like, uploading your latest q three reports and portal, you know, your your latest, you know, analysis on what's going on in the markets and having a line out the door. It requires creativity, being raw, being Gilliland so if if you're able to figure out that you're not a creative and outsource that to someone who will be creative for you and not get in the way within the compliance fair boundaries, I think that's the most important is, marketing does require a lot of creativity and thinking outside the box. And financial folks, a lot of times, they have to think inside the box. So you know, it it I think then you you have a really good equation. Speaker Brett Gilliland: Yep. What do you see in most businesses are doing to fail in social media and what they doing to succeed in social media?
https://youtu.be/stbegXbLGOA
Speaker Brett Gilliland: Welcome to the Circuit of Success. I am your host, Brett Gilliland, and Damey, to Damien. Today, I've got Amy, Parvaneh with me. How you doing? Speaker Amy Parvaneh: I'm doing great. Speaker Brett Gilliland: Well, it's good to have you. I forgot to ask you where are you calling in from? What part of the country? Speaker Amy Parvaneh: Orange County, California. Speaker Brett Gilliland: Orange County. Beautiful. It's an awesome area. We were out in my wife and four kids. We were in LA, Santa Monica area, which I know is not Orange County, but out there in April. So it was a lot of fun. It's a cheap place to live, it looks like. Speaker Amy Parvaneh: Oh, very cheap. Yeah. Speaker Brett Gilliland: Yeah. It's like, goodness gracious. I'm like, this place is great. Was crazy. Yeah. With four Gilliland, my wife and I, you know, it's like you couldn't do anything for under a couple hundred dollars for, like, lunch. It was nuts. Speaker Amy Parvaneh: It's not New York though. At New York, I I bought one latte for ten dollars. I think I don't think I've ever seen anything like before? Or Speaker Brett Gilliland: Yeah. It was nuts. We the first night we got there, we got to our hotel, and I ordered a glass of wine for my wife, and I got an old fashioned, you know, been traveling and guy comes back. He's like, gotta be fifty seven dollars. I'm like, oh, alright. Welcome to welcome to California. So, anyway, We could chat about that all day, but you are the founder and CEO of Select Advisors Institute. You are big in the RIA space, which is what visionary wealth advisors were registered investment advisor. And you do outside CMO work. It's a chief marketing officer type work, and I know branding and sales helping firms across the country and referral a referral litics is another thing that you all do and Gilliland, so we'll talk about that throughout the podcast. But if you can, maybe just give us a little background, Amy, and what's made you the woman you are today. Speaker Amy Parvaneh: Yeah. Absolutely. Well, I started off my own career in finance and investment banking at Citi Group. I actually started my career on, the same week as 09:11. So talk about your upbringing, in your career, the two towers, crumble in front of me. So that was a very, very challenging, obviously, view to have as a, you know, off your career. But I was also the beginning of me falling in love with the financial industry. I've, first and foremost, always myself a lover of the industry of investments finance. But while I was in investment bank gave, I found I really love talking about corporate banking and, you know, M and A and mergers, you know, you know, P and L statements as much as I like working with specific individuals, individuals around their wealth and around their financial needs. So I went to business school, at Duke University, and I it was recruited by Goldman Sachs. Went through about twenty five rounds of interviews with them, did my internship there. And got a job in their private wealth management division in New York where their minimum account size was about ten million dollars. And this is when I was twenty six years old, knew Speaker Brett Gilliland: no one that even had a million dollars Speaker Amy Parvaneh: letter along that level. Wow. But one thing I did know was that I needed to succeed in that career because it was just such a amazing opportunity for me I was willing to do cup of noodles a mindset and just hustle, because I felt like it was kinda like, it's like, I felt like I didn't belong there, frankly, because I was, like, that was, like, a lot of like Parvaneh, you know, Yale. It grew up with a lot of wealth, and I was, like, well, don't have any of that. So that really was a great thing for me because I almost made me want to outshine everyone else. And so I was there at Goldman for about five and a half years there. While I was there, I broke a lot of records, as far as, you know, how fast I brought in clients, the type of clients I got front of. And I just fell in love with, like, the the finding of Speaker Brett Gilliland: the Sure. Speaker Amy Parvaneh: Like the finding the sourcing it, finding who's may just made well. How do I get in front of them? What do say to them. And they told me this is what you're supposed to say. This is the script. And I was like, if I say that within a year, I'm gonna get laid off. It's not really gonna work for me. So I really also embraced, honing in on your own language, what you could feel really comfortable saying, within the purview of a larger organization. So I I really enjoyed that. And I all along while I was at Goldman, I was like, I wanna be a business owner. You know, even though I know I'm like owning a book here, I don't feel like I will ever have that level of, you know, zero ceiling that a business owner has, where it's like, I if I work hard, I literally will, like, it's like one for Gilliland so I left to start my own business just found that I was expecting my own, my first baby. And so as you know, that's horrible timing. Went to join another large, established company that was Pymco, and at Pymco, it opened up my eyes to the entire world of RIA's. I went from a warehouse world to RIA's. At pimco, my job was to pretty myself to RIA's, be a consultant to them around Pymco strategies, but Speaker Brett Gilliland: Sure. Speaker Amy Parvaneh: Knowing me, I wasn't there passionate about talking about fake income as much as I was about, like, what is this? Where am I? Like, how is this three man shop managing five hundred million dollars? It seemed crazy to me that they would be wearing so many different hats. So in two thousand fourteen, even though I was expect like, I had my second child, I was like, this is it. I'm starting my business. Moved from New York to California, even Pymco, I was in the New York office. And, I basically started select advisers Institute. And my first, take on, you know, every business has different chapter. My first take on it was just to go help RIA sell. Teaching them how to go prospect. And then I would say, okay, when you go to this meeting, like, you know, over the next two weeks, do this, this, and this. So I would be their coach. And they would come back and not have done a lot of those things. So I realized pretty early on, I needed to actually do the work for them too, do the marketing work, take that on, So long story short short since two thousand fourteen, I basically built the infrastructure needed to be a replacement for an entire marketing division, that, you know, a, a Pymco or a Goldman or a Vanguard has. Like, you know, all the design all that those people, you know, one man or five man or twenty man shop, can't typically focus on those or or bring those in house. So we do a lot of that as an outsource. Speaker Brett Gilliland: A niche in the financial services market only. Right? That's that's all you work with. The financial advisors? Speaker Amy Parvaneh: Absolutely. Ninety percent of our clients are RIA's ten percent in the Wire House world, we do coaching for them. But, yeah, only financial advisors. Speaker Brett Gilliland: Yeah. So what we know that from a lens of what you work with and and how you do that there's obviously more people than just financial advisors and listen to this. There are a lot of financial advisors that listen. But, but let's so let's have that discussion today really around, kind of the way I would look at it is how do you how do you promote creativity? Right? I think a lot of people, whether you're an attorney less than this or a financial advisor accountant, whatever it may be, we wanna be creative. Right? We have creative minds, but we may not have the team to do it. And let's say they haven't met you yet. They haven't hired you and you your firm. How do you promote creativity in your world, and and time to promote creativity? Speaker Amy Parvaneh: Yeah. Yeah. That that's part of the reason I actually stopped being a financial advisor myself is because I feel like my right brain, the creative side is a lot more powerful than my left brain. So I think the first thing is everyone should admit to themselves which side am I on? Am I more creative or am I more the analytical, the numbers per and where people get into trouble is where they are the the numbers person. They they're very good at the money management. And the actual, you know, of leadership skills, but they want to somehow also do the creative side. Right? They wanna, like, get on to social media, for example, but social media isn't all about, like, uploading your latest q three reports and portal, you know, your your latest, you know, analysis on what's going on in the markets and having a line out the door. It requires creativity, being raw, being Gilliland so if if you're able to figure out that you're not a creative and outsource that to someone who will be creative for you and not get in the way within the compliance fair boundaries, I think that's the most important is, marketing does require a lot of creativity and thinking outside the box. And financial folks, a lot of times, they have to think inside the box. So you know, it it I think then you you have a really good equation. Speaker Brett Gilliland: Yep. What do you see in most businesses are doing to fail in social media and what they doing to succeed in social media?
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