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Episode Synopsis "Why Brands Struggle With China Ecommerce"
Everyone wants to sell online in China. But most lack the inside knowledge, resources and relationships to make it stick. So they make costly mistakes. They choke on red tape and local nuances. They hire charlatans or get trapped in bad partnerships. Simply put, they don’t understand the China ecommerce game...and they lose. But it doesn’t have to be that way. In this frank talk, you’ll hear from a CEO deep in the trenches who operates a portfolio of successful flagship stores on TMall and JD. You’ll get firsthand knowledge of how things go wrong and what can be done about it. From strategy and structure to activation and optimization, learn the fine points of what it takes to win in China’s fast moving ecommerce marketplaces.
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