On this episode of The Cheers Pod, Drew Cousin and Kyle Whittingham sit down with Charlie Shin, Vice President of Analytics and Digital Innovation for the Indianapolis Colts, to unpack how the team built one of the most advanced membership and rewards programs in sports.Charlie spent 15 years as Vice President of Strategy and Analytics at Major League Soccer before joining the Colts, where he now leads fan data, digital innovation, and commercial analytics.In this episode, Charlie breaks down the evolution of Colts Connect: why the organization intentionally abandoned the traditional points-based loyalty program model, how they reframed it as a true membership platform, and why dollar denominated currency became the cornerstone of their ecosystem. He explains how shifting from a limited in-stadium rewards system to a 365 day engagement model unlocked participation across every type of fan.Charlie also shares how the groundbreaking Colts Cash and Fanatics FanCash integration works, what fans experience when converting between currencies, and why the early results show meaningful incremental revenue and deeper data capture. He outlines what comes next, including expanded partner affiliations, more ways for fans to earn and redeem, and a long term vision where Colts Cash becomes useful across everyday life in Indiana.This episode is a concise masterclass for anyone building in sports, loyalty, or fan commerce.

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