From the GTM Cheat Code to ‘The Cheat Code and Friends,’ season 4 kicks off with the core crew only as Justin, Josh and Sean introduce this season's new format and cover some burning topics revealed by the start of the year - better known as 'Board meeting season.'00:00 Introduction and Setup for New Season(05:51) Board Meeting Dynamics(09:03) Board Structure and CEO Support(11:59) Effective Board Presentations(15:03) Decision-Making in Board Meetings(17:59) Go-To-Market Strategies and Challenges(22:12) Navigating the Marketing and Sales Landscape(26:10) The Power of Fundamentals in Sales(34:10) Unlocking Partnerships for Growth(36:29) Traits of Successful CEOsReferences in the Show:https://hbr.org/2025/01/how-the-best-boards-engage-with-management https://hbr.org/2025/02/research-how-boards-can-increase-ceo-accountability?ab=HP-hero-latest-text-1 https://www.linkedin.com/posts/jasonmlemkin_holy-crp-shopify-at-an-112-billion-run-activity-7296998848474791936-QMuO Quote of the Show:"Are you going into a call thinking about what you need to learn from them to be successful? Or are you going in thinking, ‘What do I need to tell them so I'm successful?’ That mentality leads to night and day results.” - Justin GrayWays to Tune In:SpotifyApple PodcastsAmazon MusicYouTube

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