Tune in for a conversation with the man, the myth, the legend, Bill Binch, Operating Partner at Battery Ventures and former sales executive at Marketo, on what it really takes to build high-performing sales teams in today’s AI-driven world.From hiring for the right sales mindset to building customer-focused teams and scalable sales processes, Bill shares hard-earned lessons from decades of leading and advising top SaaS companies. He breaks down how founders can make smarter sales hires, why continuous learning separates great leaders from the rest, and how AI is reshaping the future of selling.Chapters00:00 Introduction and Overview of the Conversation03:05 A Day in the Life of an Operating Partner05:57 Sales Hiring Challenges and Strategies11:37 Identifying the Right Sales DNA17:50 The Importance of Value Selling23:52 Building a Sales Process in Early-Stage Companies29:47 Adapting to AI in Sales35:42 Success Signals for New Sales Hires41:37 Navigating Stale Deals and Customer RelationshipsReferences in the Show:https://www.businessinsider.com/microsoft-layoffs-salespeople-relationship-guy-ai-solution-engineer-investor-2025-7 https://hbr.org/2025/09/how-successful-sales-teams-are-embracing-agentic-ai Quote of the Show:"I wish I could write the one-size-fits-all book on your first sales hire or your first five sales hires and what order they should be. Should it be a sales rep? Should it be a sales leader? Should you have sales engineers? What should you have? What shouldn't you have? But I don't think that exists because it really depends on a number of different factors.” - Bill BinchWays to Tune In:Spotify: https://open.spotify.com/show/5GpM8myxsUinc5bfLIbjJz?si=0af576adfb8e49f8 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheat-code/id1692445190 Amazon Music: https://music.amazon.com/podcasts/cb0b3afa-063f-4f3b-96be-b98214c74912 YouTube: https://www.youtube.com/@CheatCodePodcast 

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