What if the trait that once got you in trouble became your greatest leadership asset?What do you do when your entire industry changes overnight?When AI upended the search world, Phillip Thune, CEO of Adthena, faced a leadership crucible few CEOs ever encounter: transform the company’s core business or risk being left behind.In this gripping conversation, Philip shares how he and his team spent a thousand hours debating, redefining, and ultimately reinventing their company’s future in just two months. Guided by an extraordinary board and a culture of transparency, Athena pivoted 80% of its product and tech focus toward AI-powered search—and turned existential fear into unprecedented opportunity.Philip also opens up about the hidden art of working with your board instead of managing it, how to replace a beloved founder without breaking the company’s soul, and why authenticity—not bravado—is the real mark of leadership in times of disruption.Why it matters: In a world where change is constant and speed is survival, Philip’s story is a masterclass in adaptive leadership—how to steady the ship when the map itself is being rewrittenPhillip Thune is the CEO of Adthena, a global SaaS company that helps advertisers understand and optimize competitive search performance. With 25+ years in digital marketing and tech, Philip has led multiple growth-stage companies through transformation, bringing operational discipline and cultural empathy to every organization he’s touched. 

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