The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back?Long story short, not what you’d imagine.Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.Key Takeaways🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

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