Buyer personas, target clients, ideal audience, ideal customer avatar - all ways that I've heard and seen others talk about finding your preferred audience.Niching down and discovering who you like to work for - and more importantly, what they like about working with you - is a huge key to growing your web development business.Often when others talk about niching they think they need to work with a specific industry, like financial or fitness. But that can get bored after you've built 10 gym websites. So how do you niche down and identify your ideal client, without risking boredom?In this episode, learn the steps you can take to discover your own ideal client and how you can speak directly to them to improve sales and engagement.References Mentioned: Hubspot Buyer Persona BuilderGoogle Ads Keyword Planner

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