Jamie Parker didn’t plan to become an entrepreneur. He worked a lot of jobs, spent time on wildfire crews, and started roasting coffee in a garage before anything looked like a business.That business became Canadian Heritage Roasting Company.This episode isn’t about overnight success. It’s about figuring things out by doing the work, staying committed when there’s no clear payoff, and navigating personal challenges along the way.We talked about building something from scratch, learning without a roadmap, and the quiet moments that shape what comes next.How To Connect:Jeff Humphreys - ⁠⁠⁠⁠⁠https://www.jeffhumphreys.caJamie Parker - https://canadianheritageroastingco.comPodcast Location - ⁠⁠⁠⁠⁠https://www.modelmilk.caPodcast Production - ⁠⁠⁠⁠⁠https://www.shortlinecreative.com

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