Nati Lavi began his career in big data and technology. Motivated by his own health and fitness journey and a health event with his father, he became focused on finding a way to change how people approach their health goals. In collaboration with co-founder and behavioral scientist, Professor Dan Ariely, Nati and Dan develop Shapa, a platform that curates personalized digital health and wellness programs to deliver sustainable behavior change. 
This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands.
For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast
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