At just 17, Michael Black started Success Tutoring with one mission: help students feel smarter and more confident. Nine years later, at 26, he’s turned it into a multi-million-dollar franchised tutoring brand operating across Australia, New Zealand, Texas, and soon Canada, Singapore, and the UK — all bootstrapped, without losing the heart of the original idea. In this episode, Michael pulls back the curtain on fast-yet-sustainable franchise growth, why “cookie-cutter” systems are actually a gift to franchisees, and how to scale an education business without turning it into a profit mill.
Key Takeaways:

Persistence beats overnight success — Michael grew the business brick-by-brick for 9 years; there’s no shortcut, just consistent watering of the “plant.”
Bootstrapping forced stronger foundations — No investor cash meant no skipped steps, fewer mistakes at scale, and a model built to last.
Customer obsession > everything — Jeff Bezos-level focus on students and parents drives sustainable growth (and profits follow naturally).
Fast growth ≠ reckless speed — Michael compares franchising to race-car driving: go fast enough to win, but slow enough not to crash.
Franchising is “cookie-cutter” on purpose — Proven systems, processes, and playbooks dramatically increase a franchisee’s chance of success vs. starting from scratch.
Local adaptation is non-negotiable — Same model, different execution: every city, state, and country needs tailored support.
The #1 franchisee red flag — If someone’s primary motivation is money instead of impact on kids and community, it’s an automatic no.
Value first, money second — Charge $35 or $80 per session, it doesn’t matter — when you genuinely change lives, the financial reward always follows.
Franchising is a distribution system for a belief — At its core, Success Tutoring isn’t about locations; it’s about changing how young people feel about learning.

Connect with Michael Black & Success Tutoring:

Book: Millionaire Tutor – Escape Your 9-5 by Building an Outrageously Profitable Tutoring Business → Amazon or https://millionairetutorbook.com
Franchise opportunities: https://www.successtutoringfranchise.com
Google “Success Tutoring Franchise” for instant access

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