I hope you have a pen and notebook handy, because this episode of The Business of Thinking Big is a mini marketing masterclass! Most business owners require more leads in order to hit their revenue goals, but many struggle with marketing their business effectively. The problem? They often focus on what's new and trendy — the latest strategies hyped up by Instagram business influencers — rather than working to understand and implement the tried-and-tested basics first. I’ve spent many years helping entrepreneurs build successful businesses, and I can tell you right now: if you want to perfect your marketing and attract a parade of your dream clients, you need to revisit the foundations before you can move on to advanced marketing strategies.In this episode, I’m taking it back to basics and sharing proven strategies for marketing your business… in the right way, to the right people. Tune in as I explore the function of marketing, the challenges of making your mark in a saturated digital marketplace, and the questions that you should ask yourself BEFORE you take your next marketing steps!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌3 things that your marketing needs to do in order to generate leads – with real-life examples of how to make it happenThe true purpose of marketing v. the true purpose of sales, and why this matters The first marketing lesson that I ever learned (and why I’m SO grateful that I did!)Timestamps:‌ ‌00:32  Intro02:25  Purpose of marketing & customer journey04:50  You don’t have to be a natural07:44  Modern marketing is complex09:33  Know, like, and trust factor11:08  Get the word out to best-fit customers15:04  Cast your net selectively19:50  Episode recommendations21:44  Build credibility28:28  ConclusionLinks mentioned:‌ ‌The Business of Thinking Big #260: Top Social Media Trendshttps://www.liannekim.com/blog/260 The Business of Thinking Big #113: How to Generate Quality Leadshttps://www.liannekim.com/blog/113 —Learn with me: Mamapreneur Success Path - Free Audio TrainingConnect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.com https://copymagic.agency — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com

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