On today's episode, Micheal is joined by Steve Luther. Over several years of sharing his concerns as well as insightful solutions, he partnered with former Music Industry executive Van Hohe and Real Estate Professional Ashley Collins (who ultimately became his wife). Together they created a real estate business that went above and beyond industry norms in providing a white-glove, red-carpet experience coupled with over-the-top staging through their strategic alliance with Vandalyzed Home | Stagerz. Eventually, CHORD Real Estate, LLC was birthed and now provides an unmatched level of service (no matter the price-point) to buyers and sellers in the Middle Tennessee region primarily focused on Premier, Sports, Entertainment, and International clientele; general real estate services are of course provided as well given the vast experience of the team at CHORD Nashville.Topics covered:Steve’s beginning in I.T. and early online marketingWhy Standard Operating Procedures are so importantFocusing on who you need to be to succeed in your business, and if that is truly who you want to beThe connective tissue between having the technical knowledge and having the relationshipsKnowing your worth when entering the real estate fieldConnecting yourself with a great communityAnd so much more!A huge thank you to Steve Luther for being part of the podcast. Go follow him on Instagram @scluther and @chordrealestate and let them know how much you enjoyed their story. Check out the video version:https://youtu.be/nRJZ6OIgy1MDon’t forget to subscribe on your preferred listening platform, and make sure to follow us on Instagram as well @thebusinessofhomespod.Do you have any feedback or want to suggest someone for the show? Email us at [email protected] you again for listening!

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