Bringing men into the fertility conversation isn’t just good medicine: it’s good marketing.In this episode, Sara Zuboff, Marketing Manager at Reproductive Partners Medical Group, shares how launching the Center for Male Fertility reframed the narrative around infertility and gave men a seat at the table.Key takeaways from this video:Why male infertility makes up 50% of cases but is rarely discussedHow marketing shapes what’s “normal” in healthcare conversationsReal-world strategies for including missing audiences in your campaignsLessons any business can apply: finding the silence, shifting your language, and expanding your marketWhether you’re in healthcare, marketing, or business leadership, this episode shows how inclusive messaging can open doors to growth and impact.

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