There are a lot of things going on behind the scenes of a successful launch. What do you need to do to make sure launch day goes smoothly?Talking PointsA launch is an integrated process that can be considered part of the product developmentFigure out how to structure the productLearn how to talk about the product in a way that will attract the interest of people who need itKeep potential clients and buyers updated and get their feedbackHave a test groupFocus on the mission, the goal, and the impact that you want to haveHaving a mailing list is an enormous assetFocusing on a central point helps you pick up momentumThere’s an emotional investment in a launch. It’s about more than just the production of a productQuotable Quotes“Part of my mission here is to spread this concept of ditching hourly billing for something better.” –JS“That’s the problem with social media – it’s that at any time, Twitter or Facebook could ban you.” –RM“The more that you can focus, in a very real way, on your mission and your audience, the more likely it is that you’re going to have this kind of success with a launch.” –RM“If I tried to change what I was doing tomorrow, it would be impossible. I couldn’t.” –JSRelated LinksThe Pricing SeminarThe Marketing Seminar by Seth Godin

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