Listen "Do You Do Or Do You Know?"
Episode Synopsis
Talking PointsHow do you know if you’re limiting yourself?What are skills which aren’t risky and are easily priced?The difference between someone who does something or someone who knows somethingAddiction to “saving the day”Gouging versus getting money for your servicesHow the “hero’s journey” works with our clients’ storiesThe importance of delegationGuide versus “Doing It for Them”Why do when you can teach?How to keep your skills sharp when you are teachingLetting go of what’s not strategicWriting a bookCharging services for “knitting”The problems with hourly billingDeveloping your IP (intellectual property)Quotable Quotes“If you really care about your craft, and you want to spread it, you’re not going to be able to do that if you’re always a fireman putting out fires.” – JS“You don’t really want to be Luke [Skywalker] in your marketing, you want to be Obi-Wan.” – JS“There’s that shift in your mind where you don’t just have to ‘do’, you can teach, you can coach, you can show the way, you can be the guide.” – RM“If you approach your consulting as a technician, you’re never going to solve the bigger problems of the organization.” – RMLinks and ResourcesThe E-Myth Revisited by Michael GerberBuilding a StoryBrand by Donald MillerFlawless Consulting by Peter Block
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