Feeling like you're guessing your way through business decisions? In this episode, we break down how to use data—yes, real numbers—to guide your next move. Whether you're looking at sales trends, customer behaviour, or marketing performance, data can help you stop relying on gut instinct and start making smarter, more strategic choices.We’ll cover:What data actually matters for small business ownersHow to collect and interpret the right metricsCommon data mistakes (and how to avoid them)Real-life examples of using data to boost growth and profitsIf you're ready to stop winging it and start making confident, informed decisions, this episode is for you.

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