In this episode of the Built Different Podcast, we sit down with Jorge Miguel “Mickey” Wieneke IV—Director of Franchise Development at JWIEN FOOD CORP and VP of the Association of Filipino Franchisors Inc.Mickey opens up about learning from his father and how that mentorship shapes the way he leads. He shares real-world advice on starting a franchise, the systems behind growth, and how AI is reshaping business today.From legacy to leverage, this episode dives into the mindset, structure, and principles that drive one of the country’s most franchise-savvy leaders.#BuiltDifferentPodcast #JCIManila #BuiltDifferent #BrandComm2025 #MickeyWieneke #FranchiseLeadership #BuildBetter #JCIPhilippines

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