In this episode of The Builder’s Edge Podcast, host Deanna Lucas teams up with marketing expert Cory Long to dive into the Builder’s Visibility Blueprint; a powerful guide to help contractors and builders go from overlooked to in-demand.Drawing from over 30 years in the trades and a decade of marketing experience for construction pros, Deanna and Cory expose the harsh truth: you can be the best builder in town, but if clients can’t find you online, you’re losing business daily.They break down:Why visibility without credibility equals lost leadsHow to dominate locally using your Google Business ProfileWhat it means to truly build a personal brand in a contractor’s worldWhy AI, video, and voice search are the future (and how to get ahead now)Simple automation systems that help you buy back your timeWhy a fully optimized digital presence beats word-of-mouth aloneYou’ll also hear hilarious job site stories (like gluing your crew into the floor—literally), plus heartfelt wisdom on building a faith-centered business that serves people with integrity and joy.Key Takeaways:Stop thinking of online presence as a “bonus”; it’s the backbone of modern businessYour Google Business Profile is a goldmine—if you’re using it rightConsistency beats complexity when building brand trustPersonal brand + automation = freedom and profitabilityVisibility isn’t vanity—it’s how your dream clients find and trust you"Visibility without credibility is just noise. A brand makes people stop, think, and trust." – Cory LongLearn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebook

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