Henry Gomez and I welcome back an old friend, Bob Hoffman. He's here to talk about his new book, The Three Word Brief. It's an incisive and n0-holds-barred examination of the ad business and marketing.
When Bob speaks, people listen. And on his third visit with us, he has much to say. From the flaws in the agency world to fraud in digital adveriting to frustations with marketing and marketers, Bob's new book and today's discussion will get your 2025 off to a rousing start.
Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

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