The Brief

Por: McCann
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
24 episodios disponibles

Latest episodes of the podcast The Brief

The Brief Ep 23: The Brief Unwrapped – A Year in Review 10/12/2025
The Brief Ep 22: The power of play – achieving creative effectiveness 25/11/2025
The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category 21/10/2025
The Brief Ep 20: Fight the FOMU – tapping into the emotion behind B2B relationships 08/09/2025
The Brief Ep 19: Coral Care – the story behind the world’s first reef nourishing sunscreen 28/05/2025
The Brief Ep 18: Escape mode – tapping into the $9.7 trillion escape economy 23/04/2025
The Brief Ep 17: Compound creativity – the power of consistency with System1 22/01/2025
The Brief: 2024 in review 17/12/2024
The Brief Ep16: Ignite success - how to build a culture of effectiveness 28/11/2024
The Brief Ep15: Copilot wrote this title - AI-powered search unleashed with Microsoft 31/10/2024
The Brief Ep 14: Beyond the millennial - expanding audiences and building trust with Ruggable 02/10/2024
The Brief Ep 13: Note to self – how the Electoral Commission changed the nation’s behaviour 21/08/2024
The Brief Ep 12: Creating connections – how CrossCountry is bringing the human touch to rail 11/07/2024
The Brief Ep 11: Funny Bones - is advertising rediscovering its sense of humour? 11/06/2024
The Brief Ep 10: Futureproof your framework - how to market in an economic downturn 13/05/2024
The Brief Ep 09: Kevin the carrot and co - the journey to distinctive brand assets and how to build them 20/03/2024
The Brief Ep 08: Balancing B2B – how to weather the storm whilst building a foundation for growth 22/02/2024
The Brief Ep 07: Demystifying data - how to connect the dots and unlock impact 22/01/2024
The Brief Ep 06: X marks the spot - social media lessons for 2024 05/12/2023
The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z 29/08/2023
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