In this episode, we dive into the impending cookieless future of digital advertising, Google’s Privacy Sandbox, and alot more. Our guest, Jeff Greenfield, CEO at Provalytics and respected advertising veteran, offers a roadmap for advertisers bracing for this change. We'll explore the latest strategies, tools, and technologies set to replace traditional cookies, focusing on privacy-first advertising, the rise of first-party data, and how agencies and brands can start to get their media buying process agile and adapted for 100% cookie deprecation. Jeff shares practical steps advertisers can take in the next 90 days and is a must-listen for digital marketers, advertising professionals, and anyone tasked with running programmatic media buys in 2024. Key Topics Covered: Preparing for the transition to cookieless advertising with Google’s Privacy Sandbox The rise of privacy-first advertising models Harnessing the power of first-party data Innovative targeting techniques in a post-cookie world Practical steps for advertisers in the next 90 days Featured Expert: Jeff Greenfield, CEO of Provalytics Connect with Us: Engage with us on Twitter or our blog to share your thoughts on the transition to cookieless advertising. Join us on LinkedIn or Substack to discuss this episode and share your thoughts on how you're adapting to a cookie-free advertising future.

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