What is product USERship and who cares about it?

23/04/2022 12 min Episodio 37

Listen "What is product USERship and who cares about it?"

Episode Synopsis

Mark Smalley shows how the analysis of the value stream must be expanded to include the point of value realization by the user.
The Brazilian BA Guest is a series of videos where some of the greatest leaders in the Business Analysis area answer specific questions related to the issues faced by BA practitioners.

Useful links:
- Mark Smalley's website: http://www.smalley.it
- Mark's books on Amazon: https://www.amazon.com/dp/B09C51X3JS
- LinkedIn article about product usership: https://www.linkedin.com/pulse/product-usership-mark-smalley/

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