In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process over the years and discuss:

How consumers used to buy things before
How radically different the buying process is now, in the digital age
What brands did to influence consumers in the past
How brands can influence consumers now
Whether the retail space is dead, or just repurposed

For more read: https://www.equus-design.com/blog/the-evolution-of-the-buying-process-and-what-it-means-for-brands/

Ver todos los episodios